Category Archives: Eating Slowly

Get your HAPIfork at Joyus Today!

We’re thrilled to announce that HAPIfork is now available at Joyus.com!

Joyus.com, an online video shopping site that helps people live more beautifully, now offers the HAPIfork as part of their Health and Fitness catalogue. And what a perfect channel for HAPIfork being a product that help you stay fit healthy and HAPI.  HAPIness, we believe, is important to living beautifully.

HAPIfork at Joyus.com is priced at US$100 and is available in a very pristine white color.

Joyus members are to receive free standard US ground shipping. Joyus ships to all 50 US states.

Watch this nice Healthy Habits segment by Leandra Rouse to learn more about what HAPIfork can do for you.

[youtube httpv://www.youtube.com/watch?v=-o-FyQLR8QQ]

Have a HAPI day!

The HAPILABS Team

 

Habit Change and the HAPIfork

At the Persuasive Technology Lab at Stanford University, Dr. BJ Fogg and his students have spent over a decade furthering our understanding of how technology can help us modify our habits. The Fogg Behavior Model looks at behavior change very simply:

Behavior =  Motivation + Ability +Trigger

Fogg Behavior Model

Fogg Behavior Model

In other words, you have to want to change a habit, changing the habit needs to be possible for you to do (ability), and then you have to have something that prompts you to make the change (the trigger).  Motivation becomes secondary and even inconsequential if the ability, trigger and intended behavior are engineered just right.  The tinier the behavior the more likely it will done.

What have we found to be the most important variable? The trigger! People change when they have a “Hot Trigger”  — that call to action that prompts them when they’re exactly in the moment and the place to make the change.

The HAPIfork is a good example of helping people change a behavior by making the trigger for change happen exactly at the moment when they need to make the change. You want to eat slower (that’s the motivation). You CAN eat more slowly; nothing is preventing you from doing so. But you have to concentrate and actually change the behavior. That needs both increased ablity and a trigger. The HAPIfork provides both ability and trigger when it vibrates: “Wait a moment before you eat that next bite.”

There are many things I noticed about the HAPIfork – the first being it’s FUN! In fact, it is like you’re able to play a game with yourself. It can be either discreet or playful – no one knows if I’ve eaten too quickly…. but if I am with the right dining companion we can laugh when I make a mistake. Because you know, it is funny!

And never discount the importance of fun and play in behavior change.  It reframes what we’re trying to do from one of success/failure to play/play again.

I noticed two other things as I ate my salad with the Hapifork.  It brought back sensuality to eating.  What I mean is, it engaged my senses.  – I noticed the texture and the taste and the smell of the greens, dressing, walnuts, goat cheese and bell peppers.  The corollary to sensuality was of being fully present.   If ever there was a technological aid to mindful eating, this is it.

But most importantly, it changes my behavior in a tiny way at exactly the moment I need to make a change. This is what we know is effective. I’m happy that this tool is available for those people who want to change this behavior, and looking forward to the encores!

 

It’s Your Lunch – Enjoy It!

I asked one of my close friends to try out the HAPIfork. He’s a very gracious yet highly “go-getter” person, a Type A Driver VP of Sales, well over 6 feet tall who puts away a high-energy, big man’s amount of food. I sincerely wondered whether the fork vibrating as he ate quickly (er… very quickly) would make him want to chuck the fork across the room.

His response was that it was definitely annoying. He wasn’t sure what to do when it vibrated – I suspect he was eating so quickly that he couldn’t slow down enough for it to wait 8 seconds between bites. (The forks that are for sale will have adjustable intervals.) But he added that he liked the idea of slowing down mid-day, of really enjoying his lunch. He felt it was something he cherished that he didn’t always remember to do.

I like the idea of slowing down and smelling the roses in the middle of the day.

It was he who suggested “It’s your lunch – enjoy it!” Because it was his lunch, and — even someone who hates being held back by anything or anyone — extracting all the value he possibly could from his lunch was very appealing.

As it turns out, Larry Magid had the same type of experience.

HAPIfork Dissassembled

The prototypes have been in the hands of some of the more lucky HAPILABS staff, and that includes me!

How the Fork Works

In short: pretty simply. I turn it on by depressing a button at the base. Then I eat with it, just exactly like using a regular fork. It vibrates if it goes into my mouth more frequently than its setting (currently 8 seconds). If it vibrates, I wait a little bit before the next bite to make sure that it doesn’t vibrate again. Mostly it just reminds me, “Another forkful already?”

My Experience So Far

First, yes of course I’m biased! But I’ll give you my impression and you can decide to be as skeptical as you wish.

Well as it turns out, I think odd things! For example, one time when the fork vibrated I caught myself thinking “NO – wait! That’s not fair! That last bite was tiny – I have more room in mouth….!”  And then I realized, “Oh just hang on, the point is not to stuff as much food into my mouth as fast as possible after all, is it?” Hmmmm.

HAPIfork dissassembled

The HAPIfork comes apart easily for washing.

It feels a little bit like what I guess my roommate’s dog experienced during clicker training. I don’t really have to work hard at being mindful, because the fork reminds me to be mindful at a visceral level, like body awareness. Of course I get my rewards when the fork does NOT vibrate, so it’s not exactly the same. So it is like the fork is training me to be more mindful automatically. I know that sounds like a paradox, but so it goes.

The Fork

So many people have asked about cleaning the fork that I have a photo here of it disassembled. The outer casing is dishwasher safe.

The inner part of the fork slips out easily.

I also am a picky person when it comes to the weight of the utensil. I  was a little bit concerned about the circumference, but despite the fact I have small hands (I’m just under 5′ tall, or 1.51m), it was fine to eat with and I liked the weight.

Mindful Eating Means Eating Less

It turns out that you don’t even have to concentrate hard to reap the portion control benefits of mindfulness!

At HAPILABS, we’ve recently been talking about some work done at Cornell’s Food and Brand Lab by Dr. Andrew Geier, Dr. Brian Wansink and Dr. Paul Rozin. It’s a paradox: you can be both mindful and mindless at the same time.

The idea of this research was to figure out how to stop mindless snacking by introducing mindfulness without having to fundamentally overhaul someone’s eating behavior. The researchers did a simple experiment: they brought students in to watch a movie, and served them tubes of Lays Stackables, some of which contained chips dyed red at regular intervals.

Cornell food and brand lab Brian Wansink

Cornell Food and Brand Lab Director Brian Wansink. Photo Credit: Robin Wishna

Some people had tubes with no red chips at all, and others had a red chip at every serving size, and another at every two-servings. So there were three types of potato chip tubes: one with no red chips, one with a red chip every 7 chips, and another with a red chip every 14 chips. (There was a second experiment to verify and expand on the first with the no-red-chip tubes, and then tubes with red chips every 5 chips and every 10 chips.)

As it turns out, college students can go through a lot of chips! But when they ran across the red chips, they stopped. In fact, the students who encountered red chips ate about 50% less than their peers without red chips. And more than that, the ones who had red chips were very good at estimating how many total chips they ate. Their estimates were off by less than one chip, compared to the group without red chips – they underestimated by over a dozen, nearly a third of the total chips eaten!

Think about it: Being “off” when you guess how much you eat by nearly ⅓ is like thinking you are taking in a daily dose of 2000 calories, but it’s really 3000.

In one class, the divider chips were simply dyed red and students were told the chips were left over from a past experiment. In the other class, it was a tomato basil chip and students believed they were participating in a study to test food companies’ new flavor-mixing strategy.

There was a plausible reason given for finding the red chips, but the students didn’t know that they were being tested on consumption. Yet, the wider the spacing of the red chips, the more people ate.

Original Publication: Red potato chips: Segmentation cues can substantially decrease food intake.